Digital printing, new power of label sticker printing, let's take a look
Label printing is bound to become one of the last barriers in the printing industry. The author believes that it may be biased, but labels almost cover all the functions of printing communication: product logo, brand and trademark identification, product information sharing, brand communication, corporate activities, emotional expression and brand anti-counterfeiting protection. The involvement of digital printing injects new inspiration and ideas into the label printing industry.
This article mainly talks about the application of digital printing in the cross media communication and protection of brands, and the status quo of digital printing labels. In recent years, the label market has undergone significant changes. Its characteristics are that consumers not only need labels to have greater flexibility, shorter delivery time, but also need labels to be more personalized, and even want labels to have product tracking, control and other functions. However, the traditional printed labels are in conflict with such market demand, and the conflict is becoming more and more obvious, mainly as follows. (1) Traditional printing technology requires plate making, printing, die-cutting, packaging and other processes. The process is complex, the cycle is long, and the timeliness is poor. (2) In traditional printing, it needs to go through such steps as repeated proofing, customer confirmation, modification, and re proofing confirmation, which last for a long time and cost a lot. (3) Customers have higher and higher requirements for the quality of label prints, but the quantity is less and less. Compared with large quantities of orders, printing plants need to spend the same cost and time to make plates and proofs, which makes the unit price cost of label prints very high. (4) The traditional printing method needs to realize the variable data printing, digital coding, bar code and other anti-counterfeit identification printing by twice or even three times printing, and even needs to use the heat transfer printer and other process technologies.
When the traditional printing method can not fully meet the ever-changing market demand, a new printing method - digital printing came into being. Digital printing labels can easily realize color graphics and variable data printing, meet the ever-changing needs of the market, and more importantly, bring benefits to enterprises.
